Wow, once in fact, it was Christmas day or around that I was on a Mountain Bike and in the ice and everything, had to brake into the kerb, my chest area pressed up and everything into the handlebars which in fact slightly bent. I thought I had broken ribs but they were only bruised, I tried all kinds of things and then, I tried the hot and icey stuff and it took the pain away IMMEDIATELY. Also, deep breathing was a bit of a hassle but they tell you to make sure you do that.