I've just tried this today it's got a pretty good taste & as I said it's nutritional profile is in my view superior to the Canadian stuff. As the price is the same as the Canadian it makes more sense for those of us in Europe to use this rather the stuff from across the pond if we are choosing to use a hemp protein as it's grown over here (so less transportation & so more eco-friendly), more healthy fat & less carbs & they seem interested in the vegan athletes & want to support them, so there are plenty of reasons for us to support them in return.