I just heard that that American Strongman organisation have started a new 'Strongman fitness' subsection of their organisation, for guys under 175 pounds & ladies under 150 pound. You can't get a pro-card, but you can get to compete at the Arnold in 2013 as they're having a major contest there.
I think they got annoyed with crossfit trying to grab the 'strongman' tag, by having people do strongman-like events but for duration & bringing out a strongman certification (which is stupid in my view, you can't teach all the lifts & their variations in one weekend).
Just thought you'd be interested.